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Apple may have trouble naming its new Vision Pro mixed reality headset. That’s because Huawei registered the brand long before the Cupertino company.
According to data collected from China’s intellectual protection agency, Huawei requested “Vision Pro” registration in May 2019. That is, about four years ago, something that prevents Apple from starting a dispute over the brand as it happens here in Brazil by the name iPhone.
Huawei’s trademark received registration number 38242888, giving the company the exclusive right to exploit the trademark until December 31, 2031. The Huawei trademark also designates augmented reality devices, virtual reality glasses, radio devices, and more.
As Apple’s glasses have the same characteristics as the name registered by Huawei, everything indicates that the US company will have to use another trademark for its glasses in China.
There are chances that Apple will try to negotiate with Huawei for the right to use the Vision Pro name in China, but that depends on the payment of royalties.
Despite the minor problem in China, Apple can use the name “Vision Pro” in the global market since Huawei’s trademark is valid only in China.
That’s because the company sells products like Smart TVs and even smart glasses that use the name “Vision” on”Chines” soil, something that may have prevented the trademark from being registered in other countries.
Source: Tudocelular