The Director of Trademarks, Industrial Designs, and Geographical Indications of BPTO, Schmuell Lopes Cantanhede, announced during a meeting with trademark system users that the Institute will start accepting trademark applications that contain advertising elements (slogans).

The updated Trademark Manual is scheduled for publication on November 27, based on a new interpretation of item VII of art. 124 of the Industrial Property Law—LPI (9,279/1996).

According to Cantanhede, this is the first step towards registering trademarks with slogans in the first instance. In 2025, a satisfaction survey will be conducted with users; in 2026, an intermediate assessment; and in 2028, a final evaluation of the effects of the improvement.

During the meeting at the BPTO headquarters in Rio de Janeiro on October 30, trademark users who had previously registered to participate were able to clarify doubts about the implementation of the new interpretation of item VII of Art—124 of the LPI.

The activity took place within the “Permanent Dialogue with Interested Parties” project, which will include new meetings on other BPTO services.

The project focuses on understanding users’ needs and expectations related to Objective 9 of the Strategic Plan 2023-2026—Improve governance and management practices and institutional relationships.

Read the presentation by the INPI director. (In Portuguese)

Watch the meeting on the INPI YouTube channel. (In Portuguese)

Check out the proposed text for updating the Trademark Manual. (In Portuguese)

Source: BPTO