Brazil is the sixth country in the world with an innovation index
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Brazil is the sixth country in the world with an innovation index

States in the Southeast and South lead the index.

São Paulo, Santa Catarina, Paraná, Rio de Janeiro, and Rio Grande do Sul are Brazil’s most innovative economies, according to the first edition of the Brazil Innovation and Development Index (IBID), released this Monday (5) by the Brazilian Patent and Trademark Office (BPTO), an agency linked to the Ministry of Development, Industry, Commerce and Services.

The IBID is measured on a scale ranging from 0 to 1. The index considers different aspects of identifying national and regional leaders in innovation. The index comprises 74 indicators divided into seven pillars: institutions, human capital, infrastructure, economy, business, knowledge and technology, and creative economy. These pillars, in turn, are divided into 21 dimensions: credit, investments, education, regulatory environment, sustainability, knowledge creation, and intangible assets, among others.

São Paulo is the national leader with IBID 0.891. In second place is the state of Santa Catarina, with an index of 0.415. Paraná is next with 0.406, Rio de Janeiro with 0.402, and Rio Grande do Sul with 0.401. The national average is 0.291.

First Brazilian index

The IBID was developed using the methodology of the Global Innovation Index (GII) of the World Intellectual Property Organization (WIPO). According to the BPTO, the Brazilian index is the sixth national index created using this methodology. Only the European Union, China, India, Colombia, and Vietnam have their own indexes.

The IGI has been published since 2007 and ranks 132 countries based on their potential and challenges. In the most recent edition, in 2023, Brazil occupied the 49th position in the world ranking and the first in the regional ranking (Latin America and the Caribbean), rising five places compared to the previous year.

Brazil is a country of continental dimensions, with profound diversity throughout its vast territory. This diversity is visible and portrayed by economic, social, environmental, cultural, and demographic indicators. “The objective of the IBID in this context is precisely to fill an important gap in the national statistical system,” explains BPTO’s chief economist, Rodrigo Ventura.

“There was a gap in innovation until today. An important gap in the national statistical system is an indicator that would allow Brazil to have a picture of its reality in innovation from a regional and territorial perspective,” he reinforces.

Inequalities

The rankings produced from the IBID results highlight inequalities and also national diversities. While the Southeast and South regions concentrate innovation in the country, with states occupying seven of the top eight positions in the overall ranking, the North and Northeast regions focus on the lower part. States of both areas occupy the last 15 positions. The Center-West occupies an intermediate position in the overall IBID ranking.

The data show, however, that considering the income level of the population—measured by the Gross Domestic Product (GDP) per capita, that is, the sum of production and wealth produced in the state divided by the number of inhabitants—economies in the Northeast perform in innovation above expectations.

In all, 14 of the 27 federative units recorded results in innovation above expectations for their level of economic development. These are the so-called innovation exponents of the IBID. Eight are northeastern states: Maranhão, Paraíba, Piauí, Ceará, Sergipe, Rio Grande do Norte, Pernambuco and Bahia.

On the other hand, the study shows that 13 economies obtained results below expectations in innovation. This group includes Alagoas, Espírito Santo, in addition to the seven states of the North Region – Amapá, Acre, Roraima, Pará, Amazonas, Rondônia, and Tocantins – the Federal District and the other states of the Center-West: Mato Grosso, Mato Grosso do Sul and Goiás.

Innovation

According to BPTO, innovation is “a key element for the economic progress and competitiveness of economies, regardless of their income level.”

The institute emphasizes that the definition of innovation has been expanded and is no longer restricted to research and development laboratories or published scientific articles. In this sense, it is considered essential that innovation occurs “in a socially inclusive, environmentally sustainable and territorially integrated manner,” the text states.

According to Ventura, the results may highlight practices that can be replicated nationwide. “Each state presents different challenges and potentialities, and this is the wealth of data and information provided by IBID. The different dynamics and profiles of local science, technology, and innovation ecosystems,” he says, adding: “It reinforces and provides information and data on the challenges and potentialities of each state and each region. Not only the challenges and bottlenecks but also which states stand out in certain areas and probably have solutions or have followed paths their peers can copy.”

Source: Agência Brasil

Contact Tavares IP to explore how Brazil’s new innovation metrics can benefit your business. Our experts are here to help you protect your intellectual property and navigate the evolving innovation landscape. Click here to reach out for tailored support and insights.

News

The law that preserves Brazilian intellectual production is 20 years old

The National Library receives an average of 80 thousand publications per year.

For 20 years, every work published in Brazil had to have at least one copy sent to the National Library Foundation (FBN), the oldest cultural institution in the country. Enacted in 2004, during the administration of singer and composer Gilberto Gil as Minister of Culture, Law 10.994 “regulates the legal application of publications in the National Library, aiming to ensure the registration and safekeeping of national intellectual production, in addition to enabling the control, preparation, and dissemination of the current Brazilian bibliography, as well as the defense and preservation of the national language and culture.”

“A country without memory is not a country,” highlights Gabriela Ayres, the FBN Processing and Preservation Center general coordinator responsible for collecting the works sent through the Legal Application. The National Library does not only safeguard the history of Brazil but also the history of Brazil’s construction.”

With the Legal Application, the space receives, on average, 80 thousand publications annually. Some areas of knowledge receive more work than others, and there is also a difference in the number of books sent by region, especially the North and Northeast. “There is a shortage due to logistics and shipping costs, but we always try to cover the major areas and interact with publishers and authors, promoting heritage education on the importance of sending these publications to the National Library,” explains Ayres.

According to the Management Reports available on the institution’s website, in 2023, the foundation received 59,054 works through the Legal Application. Due to the COVID-19 pandemic, the lowest collections in the last ten years were in 2020 (35,772) and 2021 (17,671).

Regarding the types of books, Carlos Henrique Juvêncio, a professor at the Department of Information Science at the Fluminense Federal University (UFF) and author of the book A Biblioteca e a Nação: Entre catálogos, exposições, documentos e memória (The Library and the Nation: Between catalogs, exhibitions, documents, and memory) (2024), explains that they are all those published in the country, including translations of foreign productions and official documents, if collected in books.

“Even if the author is foreign, there was a translator who, at the very least, speaks our language,” he points out. In these cases, there may not be an intellectual production in the sense of being a Brazilian work. Still, the editorial production is, as is the translator’s care and the language. The Legal Application shows the transformations in our language based on written production, so translations are also subject to the legislation,” he adds.

However, the researcher emphasizes that Law 10.994 is still silent regarding publications made in the virtual environment. “There is a loophole that says ‘all printed or other media works,’ but there is still no clear regulation on how digital works should be sent and how they will be made available to the public.”

According to the general coordinator, digital publications, such as e-books, are generally sent to the FBN stored on CD. Still, this issue continues to be one of the main challenges faced by the Processing and Preservation Center.

“Scientific journal publications, for example, have completely moved from the printed model, from a magazine, to a website model”, she notes. In this sense, in 2020, the Digital Preservation Policy of the National Library (PPDBN) was published, with principles for the conservation, management, and dissemination of the digital collection that is part of the BNDigital, created in 2006.

In addition to safeguarding the country’s cultural, literary, and musical heritage, the Legal Application is also related to another Brazilian law, Law 9.610, which regulates copyright in the national territory. The Copyright Law establishes that when a work enters the Public Domain, that is, it can be used without authorization from the family or heirs, and 70 years after the author’s death, the State becomes responsible for safeguarding its integrity.

“Analyzing this part of the law, which says that the State becomes responsible for the integrity of the work, this already refers to the Legal Application,” says Juvêncio.

In the professor’s opinion, with two decades of Legal Application, one issue that needs to be discussed is compliance with the legislation. “We have severe publishers who effectively comply with the norm, but most do not,” he warns. For example, he mentions sending newspapers, which he worked until 2010 at the National Library. According to him, the FBN received around 124 titles from all over Brazil, a scarce production for the territorial extension of the country.

Imperial law

Juvêncio explains that the Legal Application Law originates from another legislation from the early 19th century. In 1824, an order from the then Emperor Pedro I required that all printers of the Court in the city of Rio de Janeiro submit a copy of all works produced to the Imperial and Public Library of the Court, now the National Library. The legislation would only be revised 83 years later, when Decree 1,825 of December 20, 1907, determined that “the administrators of typography, lithograph, photography or engraving workshops, located in the Federal District and the States, are obliged to send to the National Library of Rio de Janeiro a copy of each work they execute.”

Almost 100 years later, the 1907 decree was replaced by the Legal Application Law and Law 12,192/2010, which “regulates the legal application of musical works in the National Library, to ensure the registration, storage, and dissemination of Brazilian musical production, as well as the preservation of the national phonographic memory.”

“The idea is that the National Library will have all the works published and disseminated in the country since the establishment of the Legal Application in the 19th century so that it can be a source of memory and complete what is called the National Memory Collection, formed by a group of institutions, such as the National Archives and the National Museum”, explains the professor.

Source: Agência Brasil

solar panel
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It looks like paper, but it’s a solar panel! Brazilian innovation is capable of capturing energy through a device as thin as a sheet

Brazilian innovation in renewable energy gained particular attention. Researchers at the Federal University of Paraná (UFPR) developed a solar panel that is the thickness of a sheet of paper. According to the program presented by Laura Marise from the channel “Não Vi 1 Cientista” in the section “Brazilians need to be studied,” this ultra-thin technology promises to revolutionize how we use solar energy.

With its extremely thin thickness, the solar panel created by UFPR researchers can be applied to various surfaces, from building walls to accessories and mobile devices. Imagine a future where entire buildings are covered with these panels, generating energy from sunlight. Or even devices that can be automatically recharged just by exposure to the sun. The versatility of this solar panel opens up a range of innovative possibilities in using renewable energy.

Solar Panel Energy Efficiency

One of the most impressive features of this new technology is its efficiency. The ultralight solar panels developed by Brazilian researchers can generate up to three times more energy than conventional solar panels. This superior efficiency is a significant advancement in the field of renewable energy, making the technology more effective and attractive for a broader range of applications.

Another crucial advantage of this solar panel innovation is the ease of large-scale production. UFPR researchers highlight that paper solar panels can be manufactured faster and cheaper than traditional models. This mass production capacity is essential for the widespread and large-scale adoption of the technology, potentially making solar energy more accessible and affordable.

Future impact

These ultralight solar cells are expected to become even more economical and durable as technology advances. The accessibility and efficiency of new solar panels promise to benefit several industrial sectors and facilitate access to quality electrical energy for many people. With this innovation, Brazil can lead the development of renewable energy technologies, contributing significantly to global sustainability.

Source: CPG

Microsoft AI
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Microsoft AI believes everything on the web is free and can be used to train AI

Microsoft AI CEO Mustafa Suleyman made somewhat controversial statements when he said in an interview with CNBC that everything published on the internet is “freeware” — that is, anyone can copy and use it as they wish. The statement came after the interviewer’s question, who wanted to know whether AI companies take intellectual properties from the web to train artificial intelligence models.

AI can be trained with everything on the internet

When calling online content “freeware,” Suleyman says there is no problem using network publications in generative AI training, such as OpenAI’s ChatGPT and Microsoft’s Copilot.

“I think that, with regard to content that is already on the open web, the social contract for this content since the 90s has been fair use”, points out the CEO of MS. “Anyone can copy it, recreate with it, reproduce with it. This has been ‘freeware’ if you prefer, that has been the understanding”, he concludes.

The problem with this “understanding” is that there are countless cases of intellectual property online, from videos on YouTube to texts on sites. Furthermore, photos and other media also fall under different rules, just like content on social networks. Therefore, it is likely that Suleyman is wrong when he claims that everything is “freeware” on the internet.

Microsoft and OpenAI are being sued

It is worth remembering that in December 2023, the American newspaper The New York Times filed a lawsuit against Microsoft and OpenAI, accusing the companies of copyright infringement in training artificial intelligence models.

The famous news portal claims it lost “billions of dollars” because chatbots used its content and information without permission.

Source: CanalTech

Counterfeit product
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BPTO launches tool to combat the circulation of counterfeit products in Brazil

Leia em português aqui.

An initiative by the National Council to Combat Piracy allows inspection agents to immediately contact the legal representative when they come across a counterfeit product and verify its origin.

The National Consumer Secretariat, through the National Council to Combat Piracy (CNCP) and, in partnership with the Brazilian Patent and Trademark Office (BPTO), launched another feature of the National Directory Against Trademark Counterfeiting. The platform now has a public page for authorities with police and inspection powers to quickly access the contacts of representatives of original trademarks to combat counterfeiting.

The accessible consultation for consumers, companies, and supervisory bodies aims to promote transparency and cooperation in combating piracy and trademark counterfeiting. The announcement was made during the 3rd Ordinary Meeting of the CNCP. It reinforced the federal government’s commitment to defending intellectual property and combating crimes such as piracy, smuggling, and associated tax evasion.

“Now, inspection agents will be able to act with greater agility and precision when identifying counterfeit products, thus protecting consumers and encouraging a fairer and more legal market environment in Brazil,” highlighted the National Consumer Secretary, Wadih Damous.

Discover more

The National Directory Against Trademark Counterfeiting aims to centralize and make information available about counterfeit products, facilitating identifying and combating of this type of crime. The launched functionality will allow all security and inspection forces to access data on trademarks registered in the Directory, which today total more than 35 thousand. With the module, when faced with a counterfeit or smuggled product, the police or inspection agent can immediately contact the legal representative in order to acquire more evidence about the counterfeit.

The CNCP executive secretary, Andrey Corrêa, highlighted the importance of this tool in strengthening actions to combat counterfeiting in the country. “Publicizing this part of the Directory is a fundamental step to ensure the best level of information for frontline inspection agents who fight against the circulation of counterfeit products, which harm both the economy and the health and safety of consumers,” he stated.

In addition to providing a public list of contacts, the Directory will also continuously update all data and information on the platform, which can be accessed by consumers, police, and federal inspection authorities.

How it works

The Directory was developed on a free platform with no financial costs. There are two levels of access: restricted and for receiving information.

Restricted registration will be authorized by Senacon’s CNCP, requested from BPTO, and permitted only to public servants assigned to the following bodies and entities: Ministry of Justice and Public Security; Federal Police Department; Federal Highway Police Department; Secretariat of the Federal Revenue Brazil; Federal Public Ministry; Public Ministries of the States and the Federal District; Public Security Secretariats of the States and the Federal District; Civil Police Departments of the States and the Federal District; Institute of Criminalistics or Expertise of the States and the Federal District; and National Institute of Industrial Property.

Registration for reception is open to all interested parties. Information must be requested by email directioagentepublico@inpi.gov.br. Registration must also be requested from the BPTO, where advice from brand specialists will be available. They will answer questions and send the information contained in the restricted area.

Source: Brazilian Ministry of Justice and Public Security

BPTO recognizes Geographical Indication for Scotch whiskey
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BPTO recognizes Geographical Indication for Scotch whiskey

Leia em português aqui.

The BPTO published in the Industrial Property Magazine of June 18, 2024, the grant of registration for a Geographical Indication (GI) in the Denomination of Origin (DO) species for Scotch, referring to whiskey produced in Scotland.

This is the first foreign GI registered since 2019, and it is the 124th in total, with 88 Indications of Origin (IPs—all national) and 36 DOs (26 national and 10 foreign).

Discover about this IG

The delimited region encompasses the entire Scottish territory, with emphasis on the towns of Campbeltown and Islay and the regions of Highland, Lowland, and Speyside.

Among the fundamental aspects that prove the direct relationship between the quality of the product and the geographic environment, the cold climate stands out. With harsh winters and mild summers, it provides the perfect conditions for aging the distillate in oak barrels.

Water is another fundamental element in the production of whiskey. Scotland is abundant in natural water sources, including rivers, streams, and springs. Distilleries obtain their water from these sources, which imparts specific mineral qualities to the final product and contributes to its flavor.

Another important natural factor is the abundant supply of peat (partially decomposed organic material found in the extensive bogs of Scotland), which is used in the process of malting barley to produce whiskey. When peat is burned to dry malted barley, smoke is produced, giving the grain and, consequently, the drink a distinct smoky flavor.

The traditional know-how of drink mixers (called blenders) is crucial to the flavor profiles and sensory attributes of the drink. Together with the other factors, it gives Scotch whiskey unique characteristics.

Source: BPTO

Brazil Inaugurates the First GMP-Certified CDMO in Latin America
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Brazil Inaugurates the First GMP-Certified CDMO in Latin America

Leia em Português aqui.

In a pioneering initiative, São Paulo State University (Unesp) will inaugurate on June 13th the first Contract Development and Manufacturing Organization (CDMO) with a Good Manufacturing Practices (GMP) environment in Latin America. Located in Botucatu, 230 km from São Paulo, the facility will be operated by the Center for the Study of Venoms and Venomous Animals (Cevap) and will focus on the development and production of biological medicines.

This new CDMO aims to provide specialized services to the pharmaceutical industry, producing pilot batches of biopharmaceuticals for clinical trials in a validated environment. Additionally, the facility will house a school for professional training and qualification in Good Manufacturing Practices (GMP) and offer space for biotechnology startups.

What is a CDMO?

A CDMO, or Contract Development and Manufacturing Organization, offers outsourced development and manufacturing services for pharmaceutical, biotechnological, or research companies. CDMOs are essential partners in assisting companies with the creation, development, and production of medicines, from initial research phases to commercial manufacturing and distribution, always adhering to regulatory guidelines.

Importance of CDMOs

CDMOs are valuable partners for pharmaceutical and biotechnological companies, offering a wide range of services that cover research and development, manufacturing, quality control, regulatory affairs, logistics, and distribution. They are particularly useful for companies that:
1.    Have promising medicines but lack manufacturing capacity.
2.    Need to quickly scale up production.
3.    Are developing complex medicines with stringent regulatory requirements.
4.    Seek flexibility and cost reduction.
5.    Aim to rapidly launch new medicines or expand into new markets.
6.    Prefer to focus on their core competencies and outsource manufacturing.

Services Offered

Key services provided by CDMOs include:
•     Research and Development: Formulation and development of medicines, stability studies and analytical testing, process development, and optimization.
•     Manufacturing: Small and large-scale production, manufacturing of various pharmaceutical forms, sterilization, and packaging.
•     Quality Control: Rigorous quality testing to ensure compliance with regulatory standards, process monitoring, and batch release.
•     Regulatory Affairs: Assistance in obtaining regulatory approvals and compliance with international standards (GMP).
•     Logistics and Distribution: Storage, transport, and distribution of medicines

A Growing Sector

The global market for biological medicines is experiencing significant and steady growth, with projections for 2024 estimating values up to US$ 300 billion. In Brazil, this sector moved approximately R$ 40 billion in 2023, with continuous growth expected.

The inauguration of the CDMO at Unesp marks a crucial moment for the research and production of biopharmaceuticals in Brazil. This innovative project offers essential infrastructure for the development of high-quality medicines. It will boost Brazilian biopharmaceutical production.

Source: G1

Brazil signs historic treaty on intellectual property of genetic resources and traditional knowledge
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Brazil signs historic treaty on intellectual property of genetic resources and traditional knowledge

Leia em Português aqui.

Adopted by consensus by 176 member countries, the World Intellectual Property Organization agreement is the result of two decades of negotiations.

Brazil signed the Treaty on Intellectual Property, Genetic Resources, and Associated Traditional Knowledge at the Diplomatic Conference of the World Intellectual Property Organization (WIPO), which closed in Geneva, Switzerland, last Friday, May 24.

The decision by WIPO, an international entity part of the United Nations (UN) System, is the body’s first agreement to interrelate intellectual property with respect for the genetic heritage and knowledge of indigenous peoples and traditional communities.

Presided over by Brazil’s permanent representative to the International Economic Organizations, the conference results from two decades of negotiations at WIPO. Brazil acted to incorporate respect for the genetic heritage and knowledge of indigenous peoples and traditional communities into the intellectual property system. With the treaty adopted by consensus by 176 WIPO member countries, patent applicants must disclose access to genetic resources and associated traditional knowledge necessary for their inventions.

Genetic resources include plants commonly linked to indigenous peoples and local communities for their use, conservation, and tradition, passed down through generations. Although genetic resources in their natural state cannot be directly protected as intellectual property (IP), inventions developed using these resources meet the requirements for obtaining protection, generally through patents. This is a historical issue for developing and megadiverse countries in the intellectual property regime, with expected impacts on multilateral environmental regimes and agreements such as CBD, Nagoya Protocol, TIRFAA, and BBNJ.

“Today is a historic day in many ways, not only because it is the new WIPO treaty in more than a decade, but also because it is the first to address the genetic resources and traditional knowledge held by Indigenous peoples and local communities. In this way, we demonstrate that the intellectual property system can continue to encourage innovation and, at the same time, evolve inclusively, responding to the needs of all countries and their communities”, said WIPO Director General Daren Tang.

PATENTS — Under the treaty, patent applicants whose inventions are based on genetic resources or associated traditional knowledge must disclose the country of origin, the original source of these resources, and which indigenous peoples or local communities provided the traditional knowledge used in research.

Since the resulting inventions occur in industrial sectors with a significant market share, such as pharmaceuticals, cosmetics, food, and others, the agreement strengthens efforts to conserve biodiversity by facilitating the benefits generated from these inventions are shared with the countries of origin of the genetic resources and with the people and communities that hold the associated traditional knowledge.

This is a historic and innovative step for Carolina Miranda, general coordinator of International Regulation at the Secretariat of Copyright and Intellectual Rights (SDAI) of the Ministry of Culture (MinC). “This treaty has a range of norms adapted to these traditional communities. It is a new way of looking at intellectual property, adapting its concepts to respect the needs of traditional communities and issues such as those of original peoples,” “he explained.

CONTRIBUTION TO SCIENCE – The agreement is a milestone in the international intellectual property regime that translates into concrete actions in the economic objectives of environmental protection and promotion of human rights. Brazil’s commitment to the negotiations reiterates Brazil’s determination to seek, also through multilateral means, opportunities to generate sustainable employment and income for traditional communities, supporting the conservation of forests and biodiversity.

The instrument could promote science and innovation in biodiverse countries. It should facilitate the inclusion of traditional communities in sharing economic benefits derived from patents that use their knowledge and customs. Judging by the Brazilian experience (patent applicants are already obliged to reveal this information in the country), the agreement’s benefits may also be felt by countries that host industries that use genetic resources and associated traditional knowledge. According to INPI, since 2015, when the Biodiversity Law came into force, the number of patent requests that use genetic resources and associated traditional knowledge has increased considerably, indicating an incentive for innovation.

In addition to the Ministry of Foreign Affairs, the Brazilian delegation included the Ministry of Environment and Climate Change, the Ministry of Indigenous Peoples, the Ministry of Justice, and the National Institute of Industrial Property, and had the participation of representatives of indigenous peoples from different biomes.

Brazil’s commitment to concluding the treaty was widely recognized in its choice to preside over the Diplomatic Conference, which signals the international perception of the country’s relevant role as a facilitator of consensual solutions for advances in the global agenda while keeping alive the space of economic multilateralism.

Source: Brazilian Government

Electronic games
News

New Legal Framework for the Electronic Games Industry in Brazil

Leia em Português aqui.

On May 3, 2024, Law No. 14,852 was sanctioned, establishing a new legal framework for the electronic games industry in Brazil. The legislation modifies the Intellectual Property Law (LPI) and regulates electronic games’ manufacture, import, commercialization, development, and commercial use. It is important to highlight that this regulation does not include betting, poker, and other games involving cash prizes.

Main Highlights of the New Law

  • Tax Incentives: The electronic games industry will receive tax incentives similar to those provided in the Rouanet and Audiovisual Law.
  • Customs Regulation: The government will regulate customs clearance and import fees for electronic games, promoting innovation in the sector.
  • Support for Developers: Individual entrepreneurs and individual microentrepreneurs (MEIs) who develop electronic games will receive special treatment, which will be detailed in future regulations.

Protection for Children and Adolescents

The new legislation also establishes measures to protect children and teenagers who use electronic games:

  • Design and Operation: The conception, design, management, and operation of games aimed at children and adolescents must meet the interests of this age group.
  • Safeguards in Interactive Games: Interactive games must include systems for receiving complaints and reports.
  • Safe Environment: Electronic game providers must ensure that their services do not promote negligence, discrimination, exploitation, violence, cruelty, or oppression against children and adolescents.

The State will be responsible for carrying out the indicative age classification of games, considering the risks associated with digital purchases, to avoid excessive consumption by children.

Source: ABPI

Court suspends decision that prohibited the Facebook owner from using the name 'Meta' in Brazil
News

Court suspends decision that prohibited the Facebook owner from using the name ‘Meta’ in Brazil

Meta, which manages Facebook, Instagram, and WhatsApp, won an appeal in court, allowing the company to continue using its trademark in Brazil. Judge Heraldo de Oliveira, from the São Paulo Court of Justice, suspended the effects of a previous decision that prevented the technology conglomerate from using the name “Meta” in the country.

At the end of February, the São Paulo Court had given Meta 30 days to stop using the name in Brazil. The daily fine for non-compliance had been set at R$100,000.

The decision was taken by the 1st Chamber of Business Law of the Court of Justice at the request of a Brazilian company, also in the technology segment, which has held the trademark registration granted by the Brazilian Patent and Trademark Office (BPTO) since 2008.

Risk of harm, according to the magistrate

When analyzing Meta’s appeal, Judge Heraldo de Oliveira, president of the private law section of the São Paulo Court of Justice, considered that there is a risk of damage that would be difficult to repair if the company was forced to comply with the previous decision and stop using the brand, since that there is the possibility of reversing the case in higher courts.

“The risk of irreparable damage or damage that is difficult to repair arises from the losses that would be caused by compliance, from the outset, with the determination that the appellant (Meta) cease the use of the trademarks containing the term ‘META’ and provide postings on its channels of communication and sending of letters to public bodies, within thirty calendar days, considering the possibility of reversing the R. (respectable) decision attacked, by the E. (Egrégia) Superior Court,” decided the judge, on Friday, 15.

Source: Exame

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